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COMMUNICATE We are a specialized sales and marketing company for luxury resort and branded communities.

Who We Are

We are a team of experienced real estate sales and marketing professionals specializing in private communities, master plan resorts, and luxury branded communities.

For over 20 years we have represented iconic properties and worked with some of the industry’s top developers, master planners, designers, and sales professionals. We have worked together with our partners to break sales records, exceed sales targets, and sell out projects.

Our Core Strengths

Results Driven

We add value to projects at every stage of the development program with a constant focus on what drives sales results. Resort real estate sales do not just happen because of a wonderful brand or a beautiful ocean view. They happen because of relentless focus, discipline, and experience.

Collaborative

Effective collaboration is a critical component to project success. Bringing the right people to the table and leveraging their unique skillsets in a strategic and constructive way ensures that everyone is working together to maximize the projects value proposition and execute on the strategy that will meet and exceed everyone’s expectations. Our collaborative approach has helped us build strong relationships with the some of the best real estate professionals in the business, all of whom we can engage on behalf of our clients.

Experienced

Your proforma is driven by sales. Having a partner who both understands the nuances of your business and has the proven ability to deliver sales results is crucial to the success of your project. Our experience in resort, master plan, and branded real estate communities is extensive and unmatched in the industry.

Our Team

Erika Alm

Partner

Erika Alm

Partner
Sales leadership and client management across masterplan developments, private clubs, and branded resort projects. $3B+ in sales and 20+ years across the US, Canada, Mexico and Europe. Previously a partner at PowerPlay; started at Intrawest.

Jason Schlackl

Partner

Jason Schlackl

Partner
Leads marketing strategy and operations across all CoLab projects. 20 years in luxury branded and resort projects, $2B+ in closed sales, with Ritz-Carlton, Rosewood, Montage, Fairmont and Four Seasons. Previously a partner at PowerPlay.

Michelle Montany

Director of Sales, Los Angeles

Michelle Montany

Director of Sales, Los Angeles
Leads sales for CoLab's Los Angeles-market projects, working closely with brokerage partners and buyers from first contact through close.

Ron Barnes

Director of Real Estate, Idaho

Ron Barnes

Director of Real Estate, Idaho
Over 30 years experience in luxury new development sales and project leadership. Heads up CoLab Idaho brokerage operations and sales management and sales strategy across CoLab portfolio.

Annisa Heinrich

Director of Marketing

Annisa Heinrich

Director of Marketing
Nearly three decades in luxury resort and branded residential marketing across the Western US, Mexico and Hawaii, with $2.5B+ in closed sales.

Nic Gray

Director of Marketing

Nic Gray

Director of Marketing
With over 25 years of marketing and sales experience, Nic has spent the better part of the last decade driving marketing initiatives for resort real estate developments in Mexico and the US

Deb Armstrong

Director of Operations

Deb Armstrong

Director of Operations
Two decades of luxury and resort real estate operations. Deep expertise in CRM transformation, workflow optimization, contract management, and data-driven decision support across western US and Mexico markets.

Alana Brennan

Sales Operations Manager

Alana Brennan

Sales Operations Manager
Over 10 years experience in sales, marketing, and operations support for luxury resort development projects in Hawaii and California. Supports operations across all CoLab projects.

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